As part of Hero Gaming’s mission to offer a safe and sustainable gambling experience, we believe that it is extremely important to collaborate with associations who provide help and support to those for whom gambling becomes an addiction. For most, gambling is a form of entertainment and it has it’s limits too. Like with anything, addiction is not healthy and offering  the right support is key. We have selected to collaborate with the Gordon Moody Association through our CSR programme – The Hero Gaming Foundation. GMA is a UK based registered charity which provides advice, education and high quality innovative therapeutic support to problem gamblers and those affected by problem gambling, through residential, online and outreach services. They also run a unique service offering online support and advice to problem gamblers outside the UK through Gambling Therapy.